Product Cases
These case studies showcase how I drive product decisions through data and research, demonstrating strategic thinking and leadership across cross-functional teams. Each project highlights different research approaches that directly influenced product outcomes. Sensitive company data, metrics, and names have been modified to protect confidential information.
AI-Enhanced Product Pipeline
When our B2B SaaS platform faced critical velocity bottlenecks, I led the strategic integration of AI across our entire product development pipeline. Rather than implementing AI for technology's sake, I focused on solving real business problems.
Transforming Decision Culture to Data-Driven
assets were making million-dollar decisions based on executive opinions, with a 23% success rate for new initiatives and $800k in failed feature launches annually. As Growth Product Manager, I didn't just implement testing tools—I transformed the organizational culture from assumption-driven to evidence-based decision making.
Order Tracking Manager View at BEES
Order Tracking Manager View (OTMV) was a feature born from a critical business need: corporate buyers at BEES Link were struggling with an order tracking system that was too granular for their multi-store management needs.
Understanding American Liquor Retailers at BEES
BEES expanded aggressively into the US market, but the product had been designed primarily for Latin American user behaviors and business models. Early adoption metrics suggested we were missing something fundamental about how American retailers actually work.
Automated Form-to-Task at Runrun.it
Learn how me and my team built a form creation feature that not only solved the user problem but became a key factor in closing enterprise deals.
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